Shein Recommendation Engine

An app called Shein is a fashion based app with a recommendation engine to help you find what you are looking for. Shein’s recommendation engine is used completely for profit for the company. It uses data from other apps and even websites to track what you are thinking about buying. The things you searched will similarly appear on Shein’s app almost instantly. The algorithm for Shein is demand based and shows exactly what you are looking for. Shein has a huge data collection network to store all of your information to persuade you into buying something from their app. Shein uses a lot of machine learning to recommend you what you exactly want. I believe the app uses data from other apps and your information to find more about what you would buy. They use that to send you recommendations for what you were already looking for.

What is Shein?

Shein is an app and website to buy cheap clothing made from Asia. Shein uses trends and fast fashion on their app. The app sells a lot of different clothing, accessories, skincare, makeup, and anything you can think of. The app is mainly targeted to girls or women, but they also sell male and children clothing items and accessories. They sell sizes from extra small to large and even plus size clothing. Shein is popular on social media such as Tiktok and Instagram.

What else about Shein?

Since Shein tracks a lot of your data, it could be easily leaked if their security is hacked. Could the recommendation engine be exploited? Maybe. The recommendation engine is used to find clothing/accessories/makeup and more. Other companies may try to use the same recommendation engine to also profit. The engine is technically already exploited by the company themselves. Although, it’s interesting how Shein’s engine knows exactly what you are looking for without you even realizing. They use your information and data as a way to make you wanna purchase something off their app. Seems pretty sketchy. Although, their recommendation engine gives you exactly what you want for a cheaper price. Is it worth giving them your information and data?