I found the advertising to be very dated and reflective of the time period. In the early edition I viewed (July 1903), there was promotion for a “free” pocketwatch which had styles for both ladies and gentlemen. The ladies’ watch was slightly smaller and had engravings of a landscape while the mens’ watch was larger with an engraving of a buck.
This pocketwatch was not free as advertised, because one could only receive it if they mailed in the names of ten subscribers of the magazine with a small amount of money for each one. I believe you would have to send about 15 dollars total.
I find it funny how even older technology was gendered, a pocketwatch was something I would have never thought of. Scams like this are still prevalent today as well.